Prof. Gregor Ade
Prof. Gregor Ade
Prof. Gregor Ade
When we work with our customers we believe in the power of clear and idea driven communication combined with the value of trustful and partnership based cooperation, no matter whether part of an individual consultation service or a long term branding project.
Our goal is to develop strong, convincing DNA for a brand that can be wholly integrated into all facets of its planning and design, as we view change as not only a process, but also an opportunity to securely align a brand for the future. Dedicated with a passion for the smaller details we see success as the logical outcome of each project that we are involved in, as to inspire through our creativity is indeed the best reward of all.
We operate in close cooperation with Uli Mayer-Johanssen and Uli Mayer-Johanssen GmbH and maintain offices in Berlin and Frankfurt am Main, where the dynamic trends and international nuances of both these cultural and economic powerhouses form an influential backdrop to our work.
Prof. Gregor Ade has been successfully consulting and supporting brands for more than twenty years, from international DAX corporations to the "hidden champions" of German medium sized companies right through to numerous cultural institutions.
We offer our customers a broad network of complementary disciplines that represent a proven, holistic approach to brand solutions together with stable, long-term partnerships with specialist external agencies, service providers and freelancers which can be integrated into projects as required.
Gregor Ade is also Professor for Corporate Identity, Corporate Design and Typography at Mainz University of Applied Science.
When we further develop a brand we not only consider its direct economic environment, but also the attitudes and behaviour within its market. How does the market work? What are the brand's competitors doing? What potential does the brand have in this environment and how should we position it?
In close partnership with our clients we develop brand ideas, establish brand positions and define brand identities for which we create individual and convincing content that inspires both visually and haptically.
Analysis (target groups, competitors, consumer, employees)
Brand Identity and Brand Idea
Brand Architecture and Portfolio
Logo Evolution and Revolution
Naming and Claiming
Corporate Wording and Messages
Guidelines and Templates
We develop brand experiences from their strategic concept right through to creative implementation, for every avenue and occasion as a strong brand consistently communicates with vivacity and creativity across diverse channels and situations to effectively reach its target group.
Based on your brand idea we develop experiences that both inspire and touch people to generate attention and support you in their conception, design and implementation across digital, analogue and three-dimensional brand landscapes.
Brand Books and Reports
Motion and Sound Branding
We not only advise and support the transformation of your brand, but also implementation and operational brand management, as consistent management of a brand is today a decisive factor for its success.
A globalised economy presents many additional challenges: How can brands be implemented and managed across multiple locations, communication channels and media? How can a consistent brand identity be ensured? We enable you to build and maintain a sovereignty for your brand that meets the requirements of markets, target groups, stakeholders and employees alike.
Brand Implementation Roadmap
Brand Change Strategy
Brand Education and Coaching
Launch and Rollout Communication