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Gregor
Ade
Brand
Consulting
2018–09–13

Friedrich by DZ BANK

The online magazine of the DZ BANK for private clients of the Volksbanken and Raiffeisenbanken starts the next phase. “Friedrich, Research. Trends. Analyses” is published every three months with up-to-date assessments of capital markets and the economy as well as investment tips. The articles are easy to understand, visually appealing, and include media such as animated graphics or short films. Credit unions can forward the magazine to their private clients exclusively via a personal link. “Friedrich” (a reference to Friedrich Wilhelm Raiffeisen, one of the fathers of the modern credit union idea and the eponym of the Volksbanken and Raiffeisenbanken) is published online only, thus supporting the digital strategy of DZ BANK. Gregor Ade Brand Consulting develops and manages the online magazine in collaboration with 3st Kommunikation and NetFederation.

Friedrich, Research. Trends. Analyses