When we further develop a brand we not only consider its direct economic environment, but also the attitudes and behaviour within its market. How does the market work? What are the brand's competitors doing? What potential does the brand have in this environment and how should we position it?
In close partnership with our clients we develop brand ideas, establish brand positions and define brand identities for which we create individual and convincing content that inspires both visually and haptically.
Analysis (target groups, competitors, consumer, employees)
Brand Identity and Brand Idea
Brand Architecture and Portfolio
Logo Evolution and Revolution
Naming and Claiming
Corporate Wording and Messages
Guidelines and Templates