Growing Ambitious Brands Creatively

We are


Our Agency

We are GABC

We are a partner-led strategy and design agency for ambitious brands in times of change.

Digitalization, contextualization, purpose orientation – We unlock the potential of change for your organization and ensure sustainably successful brands with intelligent and idea-driven strategy, clear communication and concise corporate designs.

In doing so, we always have the brand's consistent management in mind. Attitude, identity and appearance are the pillars of any brand and company – and as such, more important than ever before. They inspire trust, promote identification and encourage ambition in an environment whose context is constantly changing.

Our ambition is to create brands that provide orientation for customers and are easily adaptable to changing conditions, always in close collaboration with our clients. Online and offline. Internally and externally. Today and tomorrow.



Growing Ambitious Brands Creatively

To us, this means: We offer you and your brand strategic, holistic - and, of course, creative guidance. We help you identify, articulate and address your key brand strategy objectives. We define and sharpen brand positioning and brand identity as well as the resulting communication elements and messages. We develop a strong and differentiating brand image and corporate design. And we work with you to tackle the challenges of operational brand management.

We prefer to be involved in a comprehensive way and from the very beginning, but we are also happy to take care of individual topics and details. Always with the goal of creating strong, distinctive and successfully growing brands.






Activation &



Our Cases

Enabling ambitious brands to grow

Markets and brands are constantly evolving. Therefore, our assignments, challenges and baseline situations as well are changing and expanding: From the strategic support of a corporate merger to the development of formally and visually compelling corporate designs, inspiring digital experiences to the moderation of public tendering and award processes. We embrace these challenges with great enthusiasm, as they encourage us to collaborate in finding new solutions - and to make them visible and tangible for the brand and its stakeholders.

Our Thoughts

On the ever changing role of branding

At GABC, we see it as our mission to address the opportunities and challenges of change together with our customers and partners. In the "Thoughts" section, we regularly share our observations and offer inspiration for an exchange or future collaborations.